75 Years of VEMAG – From a Local Machine Manufacturer to a Global Engineering Specialist
A Success Story of the Engineering Art
VEMAG Maschinenbau GmbH has been developing and producing machines and attachments for the food industry and small scale segment for 75 years. With constant focus on customer demanded solutions for filling, portioning, forming and loading of food products, VEMAG has been able to advance to position 25 in the Top Rankings of German mid-size segment companies[i].
Vacuum Filling Machines – The Key to Success
The company named Holz- und Gerätebaugesellschaft mbH was founded in Verden in 1944 during the last turbulent post-war years, and, in 1950 rebranded into VEMAG Verdener Maschinen- und Apparatebau GmbH. The producer of diverse investment and consumable products, such as church clocks and honey separators, has emerged into an innovation leader for vacuum technology and a globally active company.
The key role to the success has been the development of the continuous vacuum filling machine for the industrial, mid-size and small scale segment, in order to fill and transport dough mass and sausage emulsion reliably and evenly.
Modular System for the Highest Flexibility
Yet, another mile stone for the company has been the innovation of the double screw technology, a unique selling point of the Verden-based company, till today. The Double Screw Feed System handles the filling material with utmost care, reducing the product losses and optimizing the total costs of the process through the stability of this proven technology.
Different types of double screws, alternatively also rotary vane pumps, serve only one main purpose: The combination of a vacuum filling machine and a matching attachment to help the customers succeed.
The variety of modular combinations along with individually customized attachments make filling and portioning possible with an almost unlimited range of applications in the food processing sector, as well as in other branches like filling of pet food, tobacco, pharmaceutical products and explosives for mining.
The original focus on ever growing traditional craft was quickly shifted on to the industrial applications thanks to continuous customer orientation and with the help of modular systems, in order to meet the growing needs of the food industry and match the increasing company sizes.
With a turnover share for vacuum filling machines of around 40 percent, VEMAG Maschinenbau GmbH has extended its portfolio to all-embracing customer needs through applications, service and expertise. The total solutions in portioning, filling, forming and loading of liquid and paste-like products became a part of the DNA of the company.
Technical innovations as well as flexible and customized applications have made it possible for the company to rise in the international arena. Foreign operations through international agencies as well as sales and service companies were successfully established, to offer our customers throughout the world an excellent service.
VEMAG is by now represented in more than 80 countries, among others in the USA, Canada, Brazil, the UK, Poland, Turkey, Russia, China, Australia, New Zealand, the Netherlands, and has reached the export share of 85 percent. Robert Reiser & Co. from the USA – strategic investor and shareholder of VEMAG Maschinenbau GmbH – is firmly established in the industry, and, is the biggest customer, at the same time, serving the North American market, thus, sharing a common passion with VEMAG.
On the Growth Track
The strength of the continuously growing company lies in maintaining an eye-to-eye contact with the customer: individual consultancy, technological support, knowledge transfer and training possibilities are self-evident. Making customer input, experience and needs a decisive R&D factor for machines and applications guarantees the success of VEMAG.
„We are always on-site at our customers, listening closely, which individual needs are there to meet – regarding machines as well as service” says Dr. Niclas Rathmann, CEO of VEMAG Maschinenbau GmbH. “Despite the growth of the company and all structural challenges that come along with that, we have to sharpen our senses and stay focused on our core task:
Offering the right solutions at the right time under minimised risks for our customers. To achieve this, we need to become faster, more flexible and more attentive than even smaller companies. Therefore, we want to wake up every day with an aspiration to form our organization in a way for each company member to feel the common commitment: move and inspire our customers and achieve something special for them. Our growth track has only one single task: become even better for our customers and colleagues.”
The company is run by managing directors Dr. Niclas Rathmann (CEO), Andreas Bruns, Rainer Engelke, Sven Köhler, Thomas Neher, Ralf Preuß and Christoph Thelen and employs about 670 specialists.
[i] MUNICH STRATEGY MANAGEMENT CONSULTING