Trade Fair Boss Dornscheidt meets Egyptian Minister of Trade
To prepare the first pacprocess MEA held at the Egypt International Exhibition Center in Cairo from 9 to 11 December 2019 organisers Messe Düsseldorf, IFP Egypt and Konzept rely on support from industrial and political spheres. The Advisory Board of this trade fair – comprising high-calibre members of international companies in the food, pharmaceutical and confectionery/pastry industries as well as numerous Egyptian state organisations and associations – charted the course for the conference agenda and visitor canvassing activities in its first meeting on 14 February. The special interest that the Egyptian government is taking in pacprocess MEA was made particularly clear by the subsequent meeting between trade fair boss Dornscheidt and the Minister of Trade and Industry, Amr Nassar, and his ministerial team.
Those with political responsibilities in Egypt focus on well thought-out and viable trade fair concepts in order to attract investors to the country on the Nile and develop markets correspondingly. The country has the ambition to play a key role in the MEA region as the gateway to the African world and has already paved the way for this by concluding numerous free trade agreements. This is why the Advisory Board decided to address both individual visitors and state-aided groups of visitors all over Africa – including visitors in states that have committed themselves to bringing down trade barriers in Eastern and South African countries under the COMESA Agreement. A member of the pacprocess MEA body holds an office in this alliance.
Extensive Programme of Side Events Planned A conference held under the label “innovationparc” already known from other interpack alliance trade fairs as well as the theme of SAVE FOOD are planned to feature as part of the trade fair’s line-up of supporting events. Furthermore, the intentions to establish the first World Packaging Organisation (WPO) Award for students from Arab countries were discussed. Generally, the themes of recycling and environmental technology will play a role.
Outstanding Circumstances Customer-oriented sectors like the food and beverage industry as well as pharmaceuticals are currently considered particularly dynamic in Egypt and the packaging industry itself has been able to post unambiguous growth rates over the past few years. These are optimal conditions for pacprocess MEA, which presents packaging and related process technologies for the target groups food, beverages, pharmaceuticals, cosmetics, confectionery and bakery, consumer and industrial goods – covering the complete value chains of each sector. Add to this the suppliers of packaging media, packaging materials and the corresponding manufacturing technology. Also rated as especially favourable is the event’s shared dates with FoodAfrica, a long-established trade fair focusing not only on all types of food but also on confectionery and pastry ranges.