Egyptian President H.E. Abdel Fattah Al Sisi will sponsor the first pacprocess MEA, which will take place from 9 to 11 December 2019 at the Egypt International Exhibition Centre in Cairo, in parallel with Food Africa, and will be organised by Messe Düsseldorf, IFP Egypt and Konzept. Support from the highest political level underscores the importance attached to pacprocess MEA by government organisations and ensures that the fair is highly attractive to potential visitors. The political leaders in Egypt are relying on sustainable trade fair concepts to attract investors to the country on the Nile and develop markets accordingly. The country is also striving to play a key role in the MEA region as a gateway to the African world. The premiere of the “Arab Star Pack Pro” Award also has the aim of promoting the sector with a focus on Arab companies. Winners of the competition will take part in the World Packaging Organisation’s (WPO) international awards.
The Arab Star Pack Pro Award is aimed at companies from the packaging industry in the region. The competition seeks to find the best in Arab design for packaging of consumer and industrial goods. The concept was recently presented at an event of the German-Arab Chamber of Foreign Trade, Printing Industry Division, which cooperates with the Industrial Modernisation Centre (IMC) and the Regional Office of the United Nations Industrial Development Organisation (UNIDO).
The “Arab Star Pack” award for students was already being organised by UNIDO and the Lebanese association LibanPak in the past. At pacprocess MEA, this award with “Pro” added to its name will now focus on companies that are proving themselves internationally in the industry with ideas relating to trending topics and the latest developments on the technical side and in marketing. The focus here will be on the added value and attractiveness for potential customers of good product packaging.
The award is specifically targeted at Arab companies and projects from the packaging industry with the application areas of agricultural products, food and beverages, pharmaceuticals and cosmetics, as well as cleaning products for the household, in addition to industrial goods and non-food articles. The evaluation criteria for the award include functionality, ergonomics, sustainability, packaging design and information, general execution, innovation and creativity. The jury is made up of representatives from international organisations and designers as well as experts from the food and consumer goods industries.
The Arab Star Pack Pro Award serves as the national qualifying round for the international WPO award. It provides local companies with an excellent platform for attracting attention worldwide.