Avery Dennison Showcases Next Generation Packaging Innovations at Interpack 2014

Avery Dennison RBIS Presents Innovative and Sustainable Packaging Technology Solutions Working Together in a Factory-Like Setting

Düsseldorf, Germany (May 8, 2014) – Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in integrated identification solutions, will demonstrate its innovative line of print and apply labeling solutions in Hall 16 at booth C38 at Interpack 2014. Avery Dennison’s flexible solutions improve margins resulting in accelerated performance and elevated brands. Technology solutions available for interactive demonstrations at booth C38 in Hall 16 include:

Avery Dennison Trace-it Software: Ensuring complete adherence to the latest worldwide bar code item, carton and pallet marking requirements with intelligent data management, Trace-it centrally controls all marking and identification operations. A brand agnostic solution, Trace-it links together all labeling technologies resulting in a seamless and accurate process. This solution offers:

Control of all marking systems. Whether utilizing inkjet, laser, thermal printing, Trace-it can be used across marking technologies with one single Trace-it license and across several manufacturing locations.Improved data accuracy. Single database management ensures proper information flow. The connectivity between ERP and different marking systems across production lines minimizes operator input data errors.Reduced costs. The optimization of the marking process reduces costs associated with production and shipping errors, unreadable bar codes and customer litigations and penalties. Additionally, only one software license is needed for the whole production site, as opposed to one license for each work station.

LPA 81x powered by Avery Dennison LightSmart™ Technology: The innovative backing paper-free, print & apply labelling solution, LPA 81x with LightSmart Technology, offers increased productivity, improved efficiency and reduced environmental impact. This solution offers:

Eliminated waste. The solution eliminates wasteful backing paper material when printing content and shipping labels in the manufacturing, packaging and logistics industries. Using the technology materials leads to significant reductions in water and energy use, solid waste production and CO2 emissions.Increased savings: Accelerated operational efficiency without concessions to quality with no backing paper and flexible label sizes on a single supply roll.Financial Advantages: Besides the tremendously reduced costs for consumables, Dutch companies in particular can benefit from a special tax deduction on their investment in the LightSmart solution under the MIA/Vamil regulation.

Avery Dennison will also be demonstrating the following solutions specific to the retail and food service industries, both of which enhance the consumer experience and elevate the brand, in addition to accelerating performance.

Avery Dennison® IndES™ Elastic Staple® System: The latest innovation in consumer goods fastening and packaging, IndES offers accelerated performance, improved consumer appeal and increased sustainability over conventional fastener packaging.Avery Dennison FreshMarx 9417 Printer: Representing the future of automated food safety and labeling, the FreshMarx 9417 is one of the largest capacity food labeling solutions on the market, protecting customers and the brand while improving inventory efficiency and accuracy. Able to adapt to multilingual environments, the FreshMarx also allows restaurant- and hotel chains to promote their brands through embedded marking technology.

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in integrated identification solutions serving the global marketplace, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions to elevate brands and accelerate performance throughout the global retail supply chain. The company’s industry leading portfolio includes proprietary labeling, packaging, inventory management/loss prevention, price management, brand protection, and RFID. A comprehensive hardware offering includes tabletop and mobile printers, industrial print and apply machinery, handheld labelers and fastening solutions and the respective consumables. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com .

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.