Stora Enso and AR Packaging have jointly developed an attractive new packaging concept for chocolate and sweets. The specially-designed candy cups come in several exciting shapes with a variety of closing mechanisms. The cups have attracted lots of interest from chocolate and candy companies seeking innovative and appealing packaging for eating on-the-go.
“We have been rethinking cups and packaging and the result is a totally new packaging concept. The unique shape and closing mechanism clearly differentiate the candy cups from traditional cups,” says Wilfried Schmahl, Segment Development Manager for chocolate and confectionery at Stora Enso. “The concept offers a wide range of new marketing opportunities in several product groups, such as salted or sweet snacks, candies and chocolate brands. The cups are handy to use and catch the eye with their shape and excellent print quality.”